Amazon is filled with fake reviews and it’s getting harder to spot them

Since Amazon ’s early days, reviews are the one big metric customers have relied on to determine the quality and authenticity of a product. Amazon’s listings often have hundreds or thousands of reviews, instead of the handful found on competing marketplaces. But many of those reviews can’t be trusted. Thousands of fake reviews have flooded Amazon, Walmart, eBay and others, as sales have skyrocketed.

- Advertisement -

From Facebook groups where bad actors solicit paid positive reviews to bots and click farms that upvote negative reviews to take out the competition, fake reviews are getting harder to spot. In July, UCLA and USC released a study that found more than 20 fake review related Facebook groups with an average of 16,000 members. In more than 560 postings each day, sellers offered a refund or payment for a positive review, usually around $6.

Amazon is filled with fake reviews and it’s getting harder to spot them
Amazon is filled with fake reviews and it’s getting harder to spot them

The repercussions are getting more serious, too, as shoppers stay home and increasingly turn online for things they’d normally want to shop for in person. In recent months, fake reviews have boosted sales of unsafe products and hurt business for legitimate sellers, causing huge brands to sever ties with Amazon.

Amazon told CNBC it uses “powerful machine learning tools and skilled investigators to analyze over 10 million review submissions weekly, aiming to stop abusive reviews before they are ever published.” Still, the company recently removed 20,000 reviews after an investigation found that the top Amazon reviewers in the UK were engaging in fraud.

Also Read:

- Advertisement -
- Advertisement -

YOU MIGHT LIKE

Moto G 5G VS Oneplus Nord

Moto G series is one of the most recognized series in the Indian smartphone market. They had been doing great with their G series...

PUBG Mobile India was Recently Registered as a Company and Launch Soon

PUBG Mobile is one of the leading mobile battle royale titles. The game has amassed a massive fan base worldwide and holds a special place...

Oppo Reno 5 Pro 5G could Come with Quad Camera Specifications

There is a lot of buzz around Oppo’s next flagship smartphone series, oppo Reno 5. Already, the smartphone series has appeared in multiple leaks...

YouTube 8K Streaming Support Reportedly Rolling Out to Select Android TV Users

YouTube is reportedly rolling out 8K streaming support for select Android TV users as part of the company’s plans to possibly bring the feature to all users everywhere. According...

2FA bypass discovered in web hosting software cPanel

Security researchers have discovered a major security flaw in cPanel, a popular software suite used by web hosting companies to manage websites for their customers. The...

Leave A Reply

Please enter your comment!
Please enter your name here