Confirming rumors, the Wal-Mart-owned e-commerce platform Flipkart has launched its 90-minute hyperlocal delivery service in Bangalore today. Dubbed Flipkart Quick, the service aims to distribute products in categories such as grocery, dairy and meat, mobiles, electronics goods, stationery items, and household items.
Customers can either order products within the next 90 minutes or book a 2-hour slot anywhere between 6 hours to midnight using Flipkart Quick. Delivery charge starts from Rs.29.
Flipkart Quick will start its campaign in select areas of Bengaluru including Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram and Indiranagar. The company plans to expand to six other cities over the next few months.
Flipkart claims to have pushed its traditional PIN code model in favor of its ‘latitude and longitude approach’. This step, Flipkarts says, will help them reduce space with increased precision, resulting in faster delivery times.
To begin, Flipkart will use its hub for sourcing products. However, the company plans to expand its network of local stores. “Today with Flipkarts Quick – our hyperlocal capability, we have the ability to bring neighborhood grocery stores together on our platform with just one click,” Sandeep Karva, vice president of Flipkarts, said in a statement.
Notably, this is not the first time Flipkart is attempting to enter the hyperlocal scene. The company ran a pilot test in October 2015 for a grocery delivery app called ‘Nearby’ and eventually ceased efforts in February 2016.