Amazon reportedly rebranding Twitch Prime to Prime Gaming

Under its Amazon Prime subscription, the e-commerce giant offers users a wide array of benefits – varying depending on the target market. This includes worldwide rapid distribution, Prime Video, Prime Music, and more. Amazon owns the game streaming platform, Twitch, for those unaware, and offers Prime customers access to a myriad of premium features.

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Called Twitch Prime, this premium service allows users to subscribe to a streamer each month (may be the same each time) and enjoy benefits such as an ad-free experience, in-game content, and other discounts . Today, an industry insider shared confidential information on Twitter to Rod ash Slasher ‘Breslau, suggesting a Twitch Prime rebrand.

Amazon wants to align Twitch Prime with its other Prime-branded products. Thus, it seems unlikely that Twitch Prime will be referred to as ‘Prime Gaming’. The official announcement is slated for Monday (from today) at 11:00 AM PST (11:30 PM IST).

How does this benefit streamers and prime subscribers? According to an e-mail sent to Partners by Twitch, Amazon wants to ‘clarify’ it for Prime members to know the benefits offered under Prime Gaming. The core benefits are the same – even after rebranding, ie free channel subscriptions, ad-free viewing, and exclusive in-game items.

As for newbies, Amazon plans to give Prime Members access to the ‘Rotating Package of Full PC Games’ that they can own and keep forever at no additional cost. The company is going to offer different games from Indy as well as Big Studio from time to time.

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Amazon’s Prime subscription stack will now include Prime Video, Prime Music, and Prime Gaming. This makes complete sense from a branding point of view. The e-commerce giant acquired Twitch Prime in 2014 and introduced Twitch Prime in September 2016. It is available for free to Prime subscribers (not in India) and is the same with Prime Gaming.

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