Following the ban on TikTok in India, a group of similar video-sharing applications is jumping in to fill the void. Zee TV’s streaming app, Zee5, now joins the bandwagon with the launch of HiPi ‘- a small-format video-sharing service available as part of the company’s current streaming app. The service is now available on the Zee5 Android app, however, the iOS version is still in progress. However, the company says that it will be available on iPhones soon.
Like most of the other TikTok wannabes, HiPi has many common features including music tracks, filters, and visual effects. For videos themselves, they can only be up to 100 seconds long. The interface is also along the lines expected for an app in its class. It scrolls those videos vertically, which can be ‘liked’ or ‘shared’ on social media channels. Content creators can also add music tracks to their videos.
Speaking to Gadgets 360, Rajneel Kumar, business head of Expansion Projects and head of products at Z5, claimed that HiPi has been in development for more than a year. For decades, storytellers and storytellers and storytellers and the power of creation, we are what we are bringing to the HPP platform, which is very different and different from any other competition in the market, which is mainly all technology companies, ”he said.
Interestingly, unlike other social media platforms, all content of the new service will be live only after moderation by the company. What’s more, HiPi will only allow creators 18 and older on the platform.
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